Content Marketing Executive

About the Role

Our client is seeking a creative and strategic Content Marketing Executive to join their vibrant marketing team in Manchester, Greater Manchester . In this role, you will be at the forefront of developing engaging and compelling content that resonates with our target audiences, driving brand awareness and fostering customer loyalty. You will conceptualize, create, and manage a variety of content formats, including blog posts, social media updates, website copy, email newsletters, and video scripts. The ideal candidate possesses exceptional writing skills, a keen understanding of content performance metrics, and the ability to translate marketing objectives into impactful content strategies. This is an excellent opportunity for a passionate storyteller to contribute to a growing brand and develop their career in a supportive and innovative marketing setting.

Key Responsibilities

• Create high-quality, engaging, and SEO-friendly content for various digital channels, including blog posts, articles, website copy, social media updates, and email campaigns.
• Develop and manage a content calendar, ensuring timely delivery of all content pieces and alignment with marketing campaign timelines.
• Collaborate with designers and other team members to produce visually appealing and informative content assets, such as infographics and videos.
• Analyze content performance metrics to understand audience engagement, identify successful content themes, and optimize future content strategies.
• Conduct research on industry trends, competitor content, and audience interests to inform content creation.
• Ensure all content adheres to brand guidelines, tone of voice, and quality standards.

Requirements

• Proven experience in a Content Marketing or similar content creation role, ideally with 2+ years in the field.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Familiarity with SEO principles and best practices for content optimization.
• Experience using content management systems (CMS) and social media management tools.
• Understanding of content performance metrics and analytics tools (e.g., Google Analytics).
• Bachelor's degree in Marketing, English, Communications, Journalism, or a related field.

Benefits

• Competitive salary and potential for performance-based incentives.
• Flexible remote working options, allowing for a healthy work-life balance.
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Opportunities for continuous learning and professional development in content marketing.