Content Marketing Executive

About the Role

Our client is seeking a creative and driven Content Marketing Executive to join their team in Edinburgh . In this role, you will be responsible for developing and implementing engaging content strategies that attract, engage, and convert target audiences. You will create high-quality written and visual content for various platforms, including blogs, social media, email, and websites. This is an excellent opportunity for a talented storyteller to contribute to brand building and lead generation efforts within a collaborative and innovative marketing department.

Key Responsibilities

• Develop and execute a content calendar aligned with marketing goals and audience needs.
• Create compelling and SEO-optimized written content, including blog posts, articles, website copy, and social media updates.
• Collaborate with designers and videographers to produce engaging visual content.
• Manage and grow the company's social media presence across relevant platforms.
• Analyze content performance metrics and use insights to refine content strategy.
• Stay up-to-date with industry trends and best practices in content marketing and SEO.

Requirements

• Proven experience in content marketing or copywriting, preferably in a B2B or B2C environment.
• Excellent writing, editing, and proofreading skills with a strong portfolio.
• Solid understanding of SEO principles and how to apply them to content creation.
• Experience with social media management and analytics tools.
• Ability to work independently and manage multiple projects simultaneously.
• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.

Benefits

• Competitive salary and potential for performance incentives.
• Flexible hybrid work arrangement.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and company holidays in Edinburgh .
• Opportunities for training and professional growth in content strategy and digital marketing.