Content Marketing Manager

About the Role

Our client is seeking an experienced and strategic Content Marketing Manager to lead their content initiatives from their Manchester, Greater Manchester office. This role is crucial for developing and executing a compelling content strategy that resonates with our target audience, drives engagement, and supports business objectives. You will oversee the creation, distribution, and optimization of all content across multiple platforms, ensuring it aligns with brand voice and values. This is an exciting opportunity for a creative storyteller and data-driven marketer to make a significant impact within a growing organization, working within a collaborative and innovative office environment.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation, editing, and publishing of high-quality content, including blog posts, articles, whitepapers, case studies, and social media updates.
• Manage the content calendar, ensuring timely delivery and consistent output across all channels.
• Analyze content performance metrics, using data to inform content creation and optimize distribution strategies for maximum reach and engagement.
• Collaborate with SEO specialists to ensure content is optimized for search engines and drives organic traffic.
• Manage relationships with freelance writers, designers, and other content contributors.

Requirements

• Proven experience (5+ years) as a Content Marketing Manager or similar senior content role.
• Demonstrated success in developing and executing content strategies that drive lead generation and brand awareness.
• Excellent writing, editing, and storytelling skills, with a strong portfolio of published work.
• Proficiency in content management systems (CMS), SEO best practices, and analytics tools.
• Experience managing a team or external contributors, with strong project management skills.
• Ability to work collaboratively in an office setting in Manchester and guide creative output.

Benefits

• Competitive salary commensurate with experience.
• Comprehensive health insurance and wellness programs.
• Generous paid time off and company holidays.
• Opportunities for career advancement and professional development.
• A dynamic office environment with a focus on innovation and teamwork.