Content Marketing Manager

About the Role

Our client is looking for an experienced and creative Content Marketing Manager to lead their content strategy in Edinburgh . This role offers a hybrid working arrangement, blending remote flexibility with essential in-office collaboration. You will be responsible for developing and executing a comprehensive content marketing plan that drives audience engagement, supports lead generation, and strengthens brand authority. This is a pivotal role for a storyteller and strategist who can craft compelling narratives across various platforms and inspire a distributed team.

Key Responsibilities

• Develop and implement a strategic content marketing plan aligned with business goals and target audience needs.
• Oversee the creation of high-quality, engaging content across multiple formats including blog posts, articles, whitepapers, case studies, and social media updates.
• Manage the editorial calendar, ensuring timely delivery of content across all relevant channels.
• Optimize content for search engines (SEO) to increase organic visibility and traffic.
• Collaborate with design, sales, and product teams to ensure content is accurate, on-brand, and effective.
• Analyze content performance metrics, identify trends, and make data-driven recommendations for improvement.

Requirements

• 4-6 years of experience in content marketing or a related field, with a proven track record of developing successful content strategies.
• Exceptional writing, editing, and storytelling skills, with a strong portfolio of published work.
• Proficiency in SEO best practices and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation platforms.
• Strong understanding of social media platforms and their role in content distribution.
• Excellent project management and organizational skills.

Benefits

• Competitive salary and performance-related bonus structure.
• Hybrid working model offering a blend of remote and office-based work.
• Opportunities for professional development and attending industry conferences.
• Comprehensive health and wellness benefits package.
• A creative and collaborative work environment with a focus on innovation.