Content Marketing Specialist

About the Role

Our client is seeking a creative and driven Content Marketing Specialist to join their vibrant team in Coventry . In this role, you will be instrumental in crafting compelling narratives and engaging content that resonates with our target audience, driving brand visibility and customer acquisition. You will work closely with the marketing department to develop content strategies that support business objectives and enhance our online presence. This is an exciting opportunity to contribute to a company that values creativity, storytelling, and impactful marketing, making a real difference in the West Midlands region.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with brand messaging and business goals.
• Create high-quality, engaging content for various channels including blog posts, website copy, social media updates, email newsletters, and case studies.
• Conduct keyword research and apply SEO best practices to optimise content for search engines.
• Collaborate with designers and other team members to produce visually appealing and informative content.
• Monitor content performance and analyse metrics to identify areas for improvement and optimisation.
• Manage the content calendar and ensure timely delivery of all content assets.

Requirements

• Proven experience in content marketing or a similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Demonstrated understanding of SEO principles and content optimisation techniques.
• Familiarity with content management systems (CMS) and social media platforms.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.

Benefits

• Competitive annual salary.
• Generous holiday allowance and company pension scheme.
• Opportunities for training and professional development.
• A dynamic and supportive workplace in the heart of Coventry .
• Employee assistance program and wellness initiatives.