Content Marketing Specialist

About the Role

Our client is seeking a creative and detail-oriented Content Marketing Specialist to join their team in Birmingham . This role focuses on creating compelling content that resonates with our target audience, drives engagement, and supports lead generation efforts. You will be responsible for developing content strategies, writing high-quality copy, and managing content distribution across various platforms. Working within a dynamic marketing department, you will collaborate closely with designers, product managers, and sales teams to ensure content aligns with marketing goals and brand messaging. This is an excellent opportunity for a skilled writer and strategist to make a significant impact on our client's brand narrative and customer engagement.

Key Responsibilities

• Develop and execute a content marketing strategy aligned with business objectives and target audience needs.
• Create engaging, informative, and SEO-optimized content including blog posts, articles, website copy, social media updates, and email newsletters.
• Collaborate with designers to produce visually appealing content such as infographics and videos.
• Manage the content calendar and ensure timely publication across all relevant channels.
• Analyze content performance metrics, identifying trends and areas for improvement to optimize engagement and reach.
• Ensure all content adheres to brand guidelines and maintains a consistent tone of voice.

Requirements

• Proven experience as a Content Marketing Specialist , Copywriter, or similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency in SEO best practices and keyword research.
• Experience with content management systems (CMS) and marketing automation tools.
• Ability to work effectively in a collaborative, team-oriented environment.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering flexibility between office and home.
• Comprehensive health, dental, and vision insurance.
• Generous holiday allowance and pension scheme.
• Opportunities for professional growth and development within the marketing team.