Content Marketing Specialist

About the Role

Our client is looking for a creative and strategic Content Marketing Specialist to join their team in Glasgow . This role is essential for developing and executing a robust content strategy that drives brand awareness, audience engagement, and lead generation. You will be responsible for creating high-quality, relevant content across various formats and channels, ensuring it resonates with our target audience and supports our marketing objectives. This is an excellent opportunity for a talented storyteller with a passion for digital marketing to make a significant impact in a collaborative and dynamic environment, contributing to the company's growth in the media sector .

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create engaging and informative content, including blog posts, articles, social media updates, website copy, and case studies.
• Optimize content for search engines (SEO) to improve visibility and organic traffic.
• Manage the editorial calendar, ensuring timely publication of content across all platforms.
• Analyze content performance using analytics tools, providing insights and recommendations for improvement.
• Collaborate with design, marketing, and product teams to ensure content accuracy and brand consistency.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3-5 years of experience in content marketing, copywriting, or a similar role within the media industry .
• Proven ability to create high-quality, engaging content for diverse audiences and platforms.
• Strong understanding of SEO principles and best practices for content optimization.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent research, writing, editing, and proofreading skills.

Benefits

• Competitive salary package with potential for annual bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and attending industry conferences.
• A dynamic and supportive team culture fostering creativity and collaboration in Glasgow .