Content Marketing Specialist

About the Role

Our client is seeking a creative and strategic Content Marketing Specialist to drive engaging content initiatives. This hybrid role offers a blend of remote flexibility and in-office collaboration, allowing you to contribute to impactful campaigns while maintaining a healthy work-life balance. You will be responsible for developing, executing, and optimizing content strategies across various platforms to enhance brand awareness and engage target audiences. This position is ideal for a versatile marketer who can blend strategic thinking with hands-on content creation.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives.
• Create high-quality, engaging content including blog posts, articles, social media updates, and website copy.
• Manage the editorial calendar and ensure timely publication of all content.
• Analyze content performance using SEO and analytics tools, making data-driven adjustments.
• Collaborate with design and marketing teams to produce visually appealing content.
• Stay abreast of industry trends and best practices in content marketing and SEO.

Requirements

• 3+ years of experience in content marketing, digital marketing, or a similar role.
• Proven ability to create compelling and SEO-friendly content for various channels.
• Strong understanding of SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and marketing automation tools.
• Excellent project management and organizational skills.
• A Bachelor's degree in Marketing, Communications, English, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering flexibility and collaboration opportunities.
• Comprehensive health and wellness benefits package.
• Generous annual leave and professional development budget.
• A vibrant and collaborative team environment in Cardiff .