Content Strategist - Entertainment

About the Role

Our client is seeking a strategic and creative Content Strategist to drive their digital presence in Liverpool . This vital role involves developing and implementing overarching content plans that engage audiences within the vibrant arts and entertainment sector. You will be responsible for defining content goals, identifying target audiences, and planning the creation, delivery, and governance of content across multiple platforms. The ideal candidate possesses a deep understanding of audience behaviour, content performance metrics, and the ability to craft narratives that resonate and drive engagement, all from a city renowned for its cultural significance.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with business objectives and audience needs.
• Conduct content audits, gap analyses, and audience research to inform strategic planning.
• Plan content calendars, outlining topics, formats, channels, and publication schedules.
• Collaborate with writers, designers, and editors to oversee content creation and production.
• Analyse content performance metrics and optimise strategies for maximum engagement and impact.

Requirements

• Proven experience as a Content Strategist , with a strong portfolio demonstrating successful content initiatives.
• In-depth knowledge of content management systems (CMS), SEO best practices, and digital analytics tools.
• Excellent understanding of audience segmentation and journey mapping.
• Strong project management and communication skills, with the ability to work effectively with cross-functional teams.
• A genuine passion for the arts and entertainment industry and its evolving digital landscape.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to shape content for a leading player in the arts and entertainment industry in Liverpool .
• Engaging and collaborative work environment.
• Professional development opportunities and access to industry insights.
• Be part of a team that celebrates creativity and innovation.