Open roleExternal
Content Strategist
- cambridge, cambridgeshire, CB2 1GA, United Kingdom
- Hybrid
- Full time
- £52,000 - £52,000 Per Annum
Job Description
About the Role
Our client is seeking an innovative Content Strategist to lead content initiatives from their Cambridge office. This role is pivotal in defining and executing a content strategy that aligns with business objectives, enhances brand authority, and engages target audiences across multiple platforms. You will be responsible for planning, creating, and managing high-quality content that tells our client's story effectively, drives traffic, and supports lead generation. This is an exceptional opportunity for a creative thinker to shape the content narrative within a technologically advanced environment in Cambridge .
Key Responsibilities
- Develop and implement a comprehensive content strategy aligned with marketing goals and audience needs.
- Plan and manage the editorial calendar, ensuring timely and consistent content production.
- Oversee the creation of diverse content formats, including blog posts, articles, white papers, case studies, and website copy.
- Ensure all content is optimized for search engines (SEO) and user experience.
- Collaborate with subject matter experts, designers, and other marketing team members to produce engaging content.
- Analyze content performance metrics, using insights to refine strategy and improve engagement.
Requirements
- 4+ years of experience in content strategy, content marketing, or a related field.
- Proven ability to develop and execute successful content strategies that drive business results.
- Excellent writing, editing, and storytelling skills.
- Strong understanding of SEO best practices and content management systems (CMS).
- Experience with analytics tools to measure content performance.
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
Benefits
- Competitive salary and performance-based incentives.
- Hybrid working model for flexibility.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and holiday allowance.
- Opportunities for professional development and access to cutting-edge tools.