Content Strategist

About the Role

Our client is seeking a strategic and creative Content Strategist to join their marketing team based in Leeds . You will be responsible for developing and implementing a cohesive content strategy that supports business objectives, enhances brand visibility, and engages target audiences across various platforms. This role involves deep audience understanding, content planning, editorial oversight, and performance analysis to ensure content is effective and drives desired outcomes. You will work closely with marketing, product, and sales teams to create compelling narratives and valuable content that resonates with customers. This is an exciting opportunity to shape the content voice and direction of a growing company.

Key Responsibilities

• Develop and execute a comprehensive content strategy aligned with marketing goals and target audience needs.
• Plan, create, and manage a content calendar, ensuring a consistent flow of high-quality content across multiple channels (blog, social media, website, email, etc.).
• Conduct keyword research and SEO analysis to optimize content for search engines and improve organic visibility.
• Write, edit, and proofread compelling and engaging content, ensuring brand voice, tone, and style consistency.
• Analyze content performance metrics, report on key findings, and make data-driven recommendations for optimization.

Requirements

• Proven experience as a Content Strategist , Content Marketer, or similar role.
• Strong understanding of content marketing principles, SEO best practices, and audience segmentation.
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Experience with content management systems (CMS) and web analytics tools (e.g., Google Analytics).
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment located in Leeds .

Benefits

• Competitive salary based on experience and qualifications.
• Comprehensive health and wellness benefits package.
• Generous paid time off and company holidays.
• Opportunities for professional development and training.
• A collaborative and creative office environment in Leeds .