Content Strategist
- belfast, northern ireland, BT1 5GS, United Kingdom
- Permanent·Hybrid
- Full time
- £50,000 - £50,000 Per Annum
Job Description
About the Role
Our client is seeking a strategic and creative Content Strategist to join their dynamic marketing team in Belfast . This role will be responsible for developing and implementing a cohesive content strategy that aligns with business goals, enhances brand visibility, and engages target audiences across multiple platforms. You will be at the forefront of planning, creating, and distributing compelling content, ensuring it resonates with the intended audience and drives desired actions. This is an excellent opportunity for a skilled wordsmith and strategic thinker to shape the narrative and digital footprint of the company, working within a collaborative and innovative team that values impactful communication and continuous improvement in a hybrid work setting.
Key Responsibilities
- Develop and execute a comprehensive content strategy across digital channels, including website, blog, social media, and email.
- Plan and manage content calendars, ensuring a consistent flow of high-quality, relevant content.
- Conduct keyword research and SEO analysis to optimize content for search engines.
- Collaborate with designers, marketers, and subject matter experts to create engaging and informative content.
- Measure and report on the performance of content marketing initiatives, identifying areas for improvement.
- Stay up-to-date with industry trends and best practices in content marketing and digital storytelling.
Requirements
- 4+ years of experience in content strategy, content marketing, or related roles.
- Proven ability to develop and implement successful content strategies.
- Strong understanding of SEO best practices and keyword research tools.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Experience with content management systems (CMS) and analytics platforms.
- Bachelor's degree in Marketing, Journalism, Communications, or a relevant field.
Benefits
- Competitive salary and potential for performance bonuses.
- Hybrid working arrangements offering flexibility.
- Comprehensive health and wellness benefits.
- Generous annual leave and public holiday allowance.
- Opportunities for professional development and training.