Content Strategist

About the Role

Our client is seeking a creative and analytical Content Strategist to join their growing marketing team in Leeds . This role is central to developing and executing a compelling content strategy that drives engagement, supports SEO goals, and elevates brand authority. You will be responsible for understanding our target audience, identifying content opportunities, and overseeing the creation and distribution of high-quality content across various platforms. This is an exciting opportunity for a wordsmith with a strategic mindset to shape the narrative and impact the digital presence of the company.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with business objectives and target audience needs.
• Conduct keyword research, competitor analysis, and audience research to identify content gaps and opportunities.
• Plan, create, and curate engaging and valuable content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Manage the editorial calendar and ensure timely publication of content across all relevant channels.
• Collaborate with designers, developers, and marketing specialists to ensure content is optimized for SEO and user experience.
• Measure and report on the performance of content marketing initiatives, providing insights for continuous improvement.

Requirements

• Proven experience as a Content Strategist , Content Marketing Manager, or similar role.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Strong understanding of SEO principles and best practices for content creation.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Ability to develop creative content ideas and translate them into actionable plans.
• Strong project management skills and the ability to manage multiple projects simultaneously.

Benefits

• Competitive salary and opportunities for performance-based bonuses.
• Fully remote working arrangement offering maximum flexibility.
• Comprehensive health and wellness benefits package.
• Generous annual leave allowance and a supportive work environment.
• Budget for professional development and continuous learning opportunities.