Open roleExternal
CRM Automation Specialist
- london, england, E1W, United Kingdom
- Permanent·On-site
- Full time
- From £45,000 Per Annum
Job Description
Overview
London HQ (Elephant & Castle) | Full-time
Salary: up to £45,000
We’re looking for a talented, CRM Automation Specialist to take our marketing communications to the next level. In this medior role, you’ll take ownership of impactful campaigns that resonate with our audience.
You’ll play a key role in crafting personalised, data-driven strategies that not only engage and activate but convert, while driving continuous improvement through performance analysis and innovation. You are a part of our Base Management and Retention marketing team and will work on all Urban Gym Group brands, both in the Netherlands and in London.
Key Responsibilities
- Develop, execute, and optimise marketing campaigns across multiple channels; email, app, WhatsApp, SMS and in-club communication.
- Develop compelling content together with our Brand Team that drives action.
- Strategically segment and manage audiences for targeted outreach.
- Monitor and analyse key performance metrics (open rates, clicks, conversions).
- Lead A/B testing initiatives to refine CRM performance.
- Collaborate with internal teams to create on-brand communications.
- Manage and improve automations and workflows.
- Build and optimise automated funnels for customer journeys.
- Stay ahead of email marketing trends and innovations to elevate our strategy.
You
- Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
- 2 years of hands-on experience in digital marketing, with a focus on CRM and marketing automation.
- Excellent English proficiency, both written and verbal.
- Proficiency with email marketing platforms and tools.
- Strong understanding of A/B testing, segmentation, and automation strategies.
- Basic knowledge of HTML/CSS for email design is a strong advantage.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Proactive, detail-oriented, and comfortable working in a fast-paced, collaborative environment.
- Experience in retention marketing is a pro.
We offer
- Free Gym membership for you and a +1
- 28 Holidays + Bank Holidays
- Access to an Employee Assistance Programme, Discounts and perks, loyalty holiday scheme, your birthday off!