CRM - CRM Salesforce Developer

1 Neilson Square, Deans Industrial Estate, Livingston EH54 8RQ, UK

Job Description

Posted Thursday, 27 August 2026 at 01:00

Summary: The Junior Developer role sits within the Audience and Systems function of the CRM team at schuh. The role focuses primarily on Salesforce Marketing Cloud (SFMC), with a broader responsibility for understanding how CRM and connected systems integrate.

This role supports the CRM Systems and Audience Manager across integrations, automations, and audience selection and development. As the SFMC first point of contact, the role also supports training, troubleshooting, platform maintenance, and innovation. Responsibilities include managing data flows, enabling campaigns through accurate and organised data, and supporting third-party integrations (e.g. Vibes, Skyvia) and connectors across Salesforce tools.

The role aims to improve performance, customer experience, and key KPIs such as revenue, profitability, frequency, AOC, AOV, ARPU, and CLTV, while supporting wider CRM and digital teams in their use of SFMC.

This is primarily an operational role with a need for strategic thinking. It is a key position supporting CRM, Loyalty, Trade emails, and new revenue streams.

Reports to : CRM Systems and Audience Manager Team: CRM & Loyalty (Digital) Works closely with: CRM & Loyalty Campaign team, Trade Email team, CRM Analytics, Digital Marketing, and Ecommerce teams

Product Experience and Skills:

Salesforce experience, particularly SFMC; exposure to Loyalty Management and Service Cloud is advantageous

Able to take ownership of audiences and understand how to maximise reach and customer experience through audience inclusion/exclusion tactics

Proficient in Excel/Sheets, Google Drive, and Microsoft Office

SQL and database querying a must have

HTML and AMPscript

A/B (MTV) testing

Audience segmentation and automation

Data feeds and process monitoring

Testing and QA

Strong analytical and problem-solving skills

Stakeholder and third‑party project management

Highly organised, detail‑oriented, and numerate

Able to prioritise, multitask, and meet deadlines

Collaborative, proactive, and commercially aware

Knowledge of fashion/footwear industry (desirable)

Computer science/ IT related degree highly desirable

Main Duties & Responsibilities:

Support delivery of CRM systems, audience, and integration strategy

Execute hands‑on CRM operations with accuracy and efficiency

Salesforce Marketing Cloud Operations:

Build, manage, and optimise segments and audiences for BAU and campaigns

Configure campaign entry criteria and automations

Manage data feeds and Advertising Studio audiences

Test campaign logic prior to release

Monitor SFMC storage and platform performance

Set up dynamic campaigns using AMPscript

Create CloudPages for data capture and projects

Manage mobile wallet notifications

Act as first‑line SFMC support for users

Troubleshoot issues and implement solutions

Deliver training and promote best practices

Propose process improvements to increase efficiency

Ensure GDPR compliance across all activity

Campaign & Performance:

Collaborate with Email Trade team on audience strategy

Monitor campaign execution and performance, especially during peak periods

Track engagement and produce weekly/ad hoc reporting

Analyse trends and provide actionable insights

Ensure campaigns deploy and track as expected

Deliver SFMC and third‑party integrations, development, and innovations

Support Proof of Concept Trials, performance reviews, and roadmap planning

Stay updated on marketing technology trends (AI)

Collaboration & Stakeholder Management:

Work closely with CRM and wider digital teams to ensure alignment

Manage agency relationships and act as liaison with third parties

Communicate plans, progress, and insights to stakeholders

General Responsibilities:

Contribute to CRM KPIs through tactical delivery

Support CRM and loyalty integration and optimisation

Contribute campaign ideas and market expansion initiatives

Work independently and as part of a team

Comply with Health & Safety and company policies

Undertake additional duties as required

Willingness to travel when necessary

About the perks/benefits

• Up to 40% product discount for you and your loved ones
• Up to 28 days holiday (including bank holidays)
• PLUS your birthday off to celebrate you
• Flexible working hours and hybrid working options
• Perk platform for hundreds of discounts
• Manage, save and access your wages as you earn them to get paid your way
• Employee assistance programme to support your wellbeing through resources, helplines and Virtual GP services
• A pension scheme to help you save for the future
• Development and progression opportunities across stores and Head Office

A paid volunteering day and opportunities to be a part of our company Purpose Groups

About schuh

At schuh we are the ‘Same but different’.

By embracing diversity and promoting inclusivity, we aim to empower our people to be fiercely and unapologetically ourselves.

This means you will support our commitment to diversity, equality and inclusion, and ensure that colleagues and customers from all backgrounds, beliefs and communities are treated fairly.

We are committed to providing reasonable adjustments to support disabilities or health conditions. Please let our talent team know of any adjustments needed during the hiring process.

1 Neilson Square, Deans Industrial Estate, Livingston EH54 8RQ, UK

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