Customer Insights Analyst

Customer Insights Analyst

£45,000 - £50,000 + bonus + strong pension

Hybrid - West Midlands (1x day per week)

12 Month Fixed Term Contract (Mat cover)

This is an opportunity to join a growing customer analytics function at a pivotal time, where data plays a central role in shaping customer communications and commercial decision-making. You will work at the heart of campaign delivery, combining technical expertise with real business impact across multiple product areas.

The Company

They are a well-established UK financial services organisation with a strong customer-first culture and a reputation for high-quality service. Data and analytics are a strategic priority, with ongoing investment in modern platforms, tools, and ways of working. The environment is collaborative, stable, and focused on long-term value rather than short-term wins.

The Role

As a Customer Insights Analyst, you will be responsible for delivering accurate and timely customer selections that support a wide range of campaigns. You will work closely with analytics and marketing stakeholders to turn campaign briefs into robust, data-driven outputs.

Key responsibilities include:

• Translating campaign briefs into clear, structured technical requirements
• Building, running, and optimising campaign selections using SQL
• Joining and manipulating data from multiple sources including CRM, transactional, and engagement data
• Using APIs to push selections into a CRM platform, supporting email and direct mail campaigns
• Partnering with analytics specialists on testing, measurement, and performance analysis
• Planning selections ahead of delivery schedules to support smooth campaign execution
• Contributing to wider data platform migrations and process improvements

Your Skills and Experience

• Strong SQL capability, with confidence building and optimising complex queries
• Experience in campaign selections, customer analytics, CRM data, or a related data role
• Ability to translate business requirements into practical data solutions
• Comfortable working with multiple data sources and large customer datasets
• Experience supporting marketing or customer communications campaigns
• Industry background is open, with transferable analytical experience valued

What They Offer

• Competitive salary and benefits package
• Hybrid working with flexibility built into the culture
• Exposure to large-scale data platform and CRM transformation projects
• Clear opportunities to develop technical capability and progress within analytics
• A supportive, collaborative team environment with strong knowledge sharing

How to Apply

Apply now to learn more about this Customer Selections and Analytics Consultant role and how it could fit into your next career move.