Data & Insights Strategy Manager

Are you an experienced Senior Manager of Data & Insights Strategy with expertise in marketing analytics, first‑party data, business intelligence and customer insight?

Join a leading global entertainment company where you’ll play a pivotal role in transforming marketing through data‑driven decision making. This senior leadership position will drive the evolution of data strategy, marketing measurement, reporting and audience insights, helping teams unlock greater value from data across campaigns, content launches and customer engagement initiatives.

About the role

You will act as the bridge between marketing, analytics, data engineering and data science teams, ensuring business requirements are translated into impactful data initiatives that drive measurable outcomes. This role will lead the development of self‑service reporting capabilities, first‑party data strategies and marketing performance frameworks while championing data literacy and insight‑driven decision making throughout the organisation.

You will be responsible for identifying strategic opportunities, improving marketing measurement and enabling stakeholders to leverage data more effectively across the full customer lifecycle.

What you'll be doing:

• Lead the marketing data and insights strategy, driving business transformation through analytics and data‑led decision making
• Own and evolve enterprise reporting solutions built on platforms such as Tableau, Snowflake and marketing intelligence tools
• Expand data ecosystems to include media performance, brand tracking, social analytics, customer engagement and campaign measurement sources
• Partner with media and social agencies to improve reporting, insights and marketing effectiveness
• Conduct advanced statistical analysis, including correlation and regression modelling, to identify key performance drivers
• Develop and implement measurement frameworks aligned with business goals and marketing KPIs
• Serve as the primary marketing stakeholder for data, analytics and business intelligence projects
• Collaborate with data engineering, data science and analytics teams to deliver scalable solutions
• Define and lead first‑party data strategies across CRM, web analytics and social platforms
• Drive audience segmentation, targeting and activation strategies for paid media campaigns
• Deliver training and enablement programmes to improve data literacy and adoption of self‑service reporting tools
• Promote data governance, privacy compliance and best practices across all marketing data activities
• Work closely with legal and governance teams to ensure regulatory compliance and responsible data usage

What we're looking for:

Experience

• 6+ years of experience in data strategy, analytics, reporting or marketing intelligence roles
• Proven experience leveraging data to improve marketing, media and audience performance
• Experience leading cross‑functional data and analytics initiatives
• Strong background working with internal stakeholders, agencies and external partners

Skills

• Expertise in marketing analytics, attribution and performance measurement
• Advanced knowledge of Tableau for dashboard development and self‑service reporting
• Strong understanding of first‑party data strategies, audience development and customer analytics
• Experience working with marketing technologies such as DMPs, DSPs and campaign measurement platforms
• Ability to gather and translate business requirements into actionable data solutions
• Strong stakeholder management and communication skills
• Strategic thinking combined with effective project delivery capabilities
• Ability to identify meaningful insights from complex datasets and translate them into business recommendations

Nice to have

• Experience with Snowflake, Datorama or similar marketing data platforms
• SQL knowledge and experience querying large datasets
• Experience integrating CRM, media, web analytics and social data sources
• Familiarity with data governance, privacy frameworks and marketing compliance requirements
• Experience delivering training programmes and improving organisational data literacy

Working style/behaviours

• Strategic and commercially minded
• Passionate about data democratisation and self‑service analytics
• Strong communicator who can influence at all levels of an organisation
• Collaborative across marketing, analytics and technology functions
• Proactive and solutions‑oriented with a focus on measurable outcomes
• Continuously curious about emerging trends in data, analytics and digital marketing

Why join

• Opportunity to shape marketing data strategy within a globally recognised entertainment organisation
• Lead transformational initiatives across analytics, audience insights and measurement
• Work with advanced technologies and large‑scale consumer datasets
• Influence key business decisions through data and performance insights
• Collaborative, innovative environment with strong career development opportunities
• High‑visibility role partnering with senior stakeholders across marketing and technology teams

Location: London, UK (Hybrid)
Employment type: Full‑time, Contract

If you're a data‑driven marketing leader who thrives on turning complex data into strategic business impact, we'd love to hear from you.

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