Debenture Membership Manager

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Base pay range

With the Women's Rugby World Cup right around the corner, it's an incredibly exciting time to join the RFU. Working at the RFU means being part of the ‘bigger picture’ at England Rugby: to be rooted in our purpose, which is to enrich lives, introduce more people to rugby union & develop the sport for future generations. If our purpose resonates with you, and you recognise the value that sport can bring to people’s lives, we’d love to work with you. An opportunity has arisen for a Debenture Membership Manager to join our Debentures team on a fixed term (maternity cover) basis.

Department : Venue

Reports to : Head of Premium Sales & Hospitality

Direct Report(s) : 6 direct reports

Salary Banding : c. £55,000 per annum, plus the opportunity to earn a performance-based bonus of up to 15% of salary

Job Level : Guide

Location : HQ - This role is contractually based at Allianz Stadium, offering some flexibility to work from home.

Employment Type : 12-month Fixed Term Contract (maternity cover)

Working Hours : This is a full-time role, covering 35hrs per week

Application Information:

• Please submit an anonymised CV (i.e. remove personal details).
• The closing date for applications Tuesday 2nd September at 9pm.

Please note; we are currently experiencing an issue with applications using Live , MSN , Hotmail and Outlook accounts. Please apply using a different email address if you typically use one of these domains as we cannot guarantee that you will receive communications from us if you use these.

The Role:

The Debenture Membership Manager will be responsible for managing sales and operations for the RFU’s key membership programme. The role will manage the Debenture membership team and will hold responsibility for managing Debenture Members including, the sales (selling Debentures to prospective and existing clients) and renewal process, match day management and the delivery of Debenture engagement events.

Some key responsibilities include:

• Manage the membership team, making sure individuals’ KPIs are hit (with focus on weekly outbound call targets), providing team weekly reports on sales and sales activity for the Head of Premium Sales and Venue Sales and Member Service Director.
• Sell Debentures to new prospects and renew the rights period of current Debenture Members in order to achieve targets and objectives as outlined by the Head of Premium Sales.
• Oversee and lead on the overall administration management of Debentures in accordance with the legal and finance structures.
• Work closely with Marketing (including the Digital, Data, Content project), and the Communications team to drive engagement and growth of the membership.
• Handle and distribute sale enquiries from existing clients and new prospects.
• Working with membership marketing manager to source new leads, pipeline management and weekly reports, including personal sales converted and personal sales activity.
• Lead on renewal campaign management for all membership levels.
• Oversee and lead on the sale and match day experience for the Premium Debenture Member restaurants.
• Offer an enhanced customer service and membership experiences for the tiers.
• Supporting and driving the use of the RFU’s CRM system.
• Actively collaborate with colleagues to contribute to the development and delivery of the current strategic, business and operational plans.
• Act as an ambassador for, and promote the best interests of the RFU, including the promotion of our culture and core values – This Rose Means Everyone: Put The Team First, Shape The Future, Respect Each Other.
• Undertake other duties as may be required from time to time as are consistent with the responsibilities of the post and the needs of the organisation.

Qualifications, Skills & Experience:

The skills and attributes outlined in this description are not exhaustive and we welcome candidates who can bring different relevant experiences to the role.

• Experience of managing premium membership schemes.
• Ability to design and execute sales plans that meet or exceed ambitious revenue targets while adapting quickly to mark changes.
• Committed to driving forward inclusion in your role and day-to-day behaviours.
• Skilled at monitoring KPIs, giving constructive feedback, and developing individual team members to maximise productivity.
• Experience of working well as part of a team and on your own initiative.
• Capable of inspiring and sustaining high morale in a competitive, high-pressured environment.
• Strong ability to guide high-value deals from initial conversation to signed agreements
• Proficient in analysing sales data, forecasting and identifying opportunities for improvement.
• Strong written and interpersonal skills.
• Excellent knowledge of Excel, Outlook, Word and PowerPoint, alongside good database management skills.
• Committed to embodying the ethos our culture by using our three core values – Put The Team First, Shape The Future, Respect Each Other – to guide your day-to-day decisions, actions and interactions.
• Committed to actively contributing and building an inclusive culture in your role and day to day behaviours.
• Ability to handle heavy phone volume, both outbound and inbound.

Additional Information:

• This successful candidate will need to be able to work match days and flexibly during times of peak activity.
• We want you to have every opportunity to demonstrate your skills, ability and potential. If there is anything we could do to support you through your application or to provide the best environment for your interviews, including assistance or adjustment, please reach out to
• During your application, we will ask questions about your identity. This information is considered highly confidential and will not be seen by hiring managers. You can find out more about why we ask these questions here.

Please download the job description here for full details of this role.*

* We recommend keeping a copy of the JD to hand as you may wish to revisit the role requirements in the event you are invited to interview.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Management and Sales

• Industries

  Spectator Sports and Sports Teams and Clubs

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