Demand Generation Manager

Demand Generation Manager – UK

Smart Communications is looking for a driven and commercially minded Demand Generation Manager to join the team. This hands‑on role is for someone who thrives in a fast‑paced strategy and execution environment, building and running multi‑channel integrated campaigns that generate qualified pipeline primarily for our UK Enterprise sales team.

You will report directly to the Director of Demand Generation for EMEA and work closely with Sales Directors, Business Development Representatives (BDRs), and global marketing colleagues to execute and optimise programmes that accelerate revenue. Experience marketing Enterprise SaaS to complex buying committees, within Financial Services and/or Insurance is ideal. This role is UK‑based, with occasional travel to the office, events and as required.

You will have access to a best‑in‑class MarTech stack – the tools are there to drive results, and we're looking for someone with the competency to get the most out of them.

Responsibilities

Demand Generation & Campaign Execution

• Build, and execute integrated demand generation programmes, across digital advertising, email, content syndication, events, webinars, and ABM.
• Own end‑to‑end campaign delivery, from brief and audience segmentation through to landing pages, follow‑up sequences, and BDR hand‑off.
• Own events process and planning – from pre‑event campaigns, during event activations and presence, to post‑event tactics that create opportunities, and make our brand stand out.
• Collaborate with the global content and digital teams to localise and adapt programmes for the UK market.
• Manage UK‑specific event and field marketing activities, including third‑party sponsorships, roundtables, and owned executive dinners.

Pipeline & Analytics

• Take a data‑first approach to everything: define success metrics upfront, build dashboards, track campaign attribution, and report on pipeline influence and contribution at every stage.
• Own the UK marketing contribution to pipeline targets, providing regular forecasts and variance analysis to the Director of Demand Generation, EMEA.
• Work in CRM (Salesforce) and marketing automation (Marketo) to ensure accurate lead flow, scoring, routing, and reporting.
• Continuously test and iterate on messaging, channels, and offers to improve conversion rates and cost‑per‑pipeline metrics.
• Represent UK market needs and insights into global marketing planning cycles.

ABM & Enterprise Sales Alignment

• Run account‑based marketing programmes targeting priority accounts, in partnership with Account Executives and BDRs.
• Maintain tight alignment with the sales team – attend pipeline reviews, provide marketing visibility into the funnel, and act as a credible business partner to sales leadership.
• Manage relationships with vendors, and media partners to deliver campaigns on time and within budget.
• Collaborate with colleagues to share learnings, avoid duplication, and scale what works.

Partner Co‑Marketing & Campaign Execution

• Develop and manage co‑marketing plans with key partners, ensuring joint campaigns align to pipeline targets.
• Co‑ordinate the creation and localisation of partner‑facing assets, including co‑branded collateral, newsletters, solution briefs, and landing pages.
• Manage partner participation in UK field events, roundtables, and webinars, including joint prospecting and post‑event follow‑up co‑ordination.

Qualifications

Must have skills/experience

• 5+ years of B2B marketing experience, with a strong track record in demand generation, field marketing, or growth marketing roles.
• Proven expertise marketing Enterprise SaaS or complex software solutions to senior buyers.
• Hands‑on experience planning and executing multi‑channel campaigns including paid digital, email, events, webinars, and content syndication.
• Solid analytical skills: comfortable working with CRM and marketing automation to track pipeline contribution and campaign ROI.
• Proficiency in Salesforce (or equivalent CRM) and a marketing automation platform such as Marketo.
• Familiarity with ABM platforms (such as PathFactory/6sense) and intent data providers.
• Strong project management skills with the ability to run multiple programmes simultaneously and deliver to deadlines.
• Excellent written and verbal communication skills; able to craft compelling messaging for senior Enterprise audiences.

Advantageous skills/experience

• Direct experience marketing to highly regulated industries, such as Financial Services and Insurance, including understanding of buying dynamics, regulatory context, and key business challenges in these verticals in relation to CCM.
• Experience working in a high‑growth or scaling SaaS business where agility and commercial acumen are essential.
• Exposure to EMEA‑wide or international marketing programmes.

Company Culture & Values

• S peak Openly – We are positive, creative, helpful, kind and we have fun. We listen and provide constructive feedback. Through meaningful conversations we encourage each other to be the best that we can be. We’re not complainers we’re problem solvers.
• M ake a Difference – We focus on the things that matter and prioritize the things that have the greatest impact. We celebrate success and hold ourselves accountable for our choices. We don’t sit on the sidelines.
• A gile & Flexible – We are focused on evolving, improving and growing. We think differently and challenge the status quo with open minds. We ask ‘why?’ so that we can help remove complexity. We don’t allow hurdles to get in our way.
• R esults‑Focused – We get stuff done by being efficient, working at pace and paying attention to detail. We focus on finding solutions and fixing things. We don’t believe in being busy for the sake of being busy, we focus on productivity.
• T eamwork – We are stronger and better together. We collaborate, trust and support each other to deliver results for our company and our customers. We don’t want anyone to feel disengaged, we’re in this together!

Benefits

We will provide you with the tools, equipment and support to give you the best possible chance of success and over‑achieving your goals. Salary will depend on your experience and will be highly competitive.

Benefits include:

• Extensive health insurance
• Income protection
• Life assurance
• Subsidised gym membership
• Leisure travel insurance
• Pension contribution
• 25 days holiday allowance plus an additional day off for your birthday

Located in Covent Garden, our offices are comfortable, flexible, and are always stocked with free beverages and fresh fruit.

This role has a hybrid setup with occasional work from the office required.

EEO Statement

Please note: we only consider applicants with current legal right to work in the countries in which our positions are based. All qualified applicants will receive consideration for employment regardless of colour, religion, sex, national origin, sexual orientation, age, disability, marital status or gender identity.

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