Digital Advertising Specialist

About the Role

Our client is looking for a skilled and analytical Digital Advertising Specialist to join their team in Oxford . This role is focused on planning, executing, and optimizing paid digital advertising campaigns across multiple platforms to achieve key marketing objectives, including lead generation and customer acquisition. You will manage budgets, analyze campaign performance, and implement strategies to improve ROI. This is an excellent opportunity for a performance-driven individual to contribute to impactful advertising strategies within a collaborative team based in Oxford .

Key Responsibilities

• Plan, implement, and manage paid digital advertising campaigns across platforms like Google Ads, social media (Facebook, Instagram, LinkedIn), and display networks.
• Develop effective ad copy, targeting strategies, and landing page recommendations to optimize campaign performance.
• Monitor campaign spend, track key performance indicators (KPIs), and analyze data to identify trends and opportunities for improvement.
• Conduct A/B testing on ad creatives, targeting, and landing pages to maximize conversion rates and ROI.
• Prepare regular reports on campaign performance, insights, and recommended optimizations for stakeholders.

Requirements

• Proven experience as a Digital Advertising Specialist or in a similar paid media role.
• In-depth knowledge of digital advertising platforms, including Google Ads, social media advertising, and programmatic advertising.
• Strong analytical skills and experience with data analysis tools (e.g., Google Analytics).
• Excellent understanding of campaign tracking, conversion optimization, and bidding strategies.
• Ability to manage multiple campaigns simultaneously and adapt to changing market dynamics.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to work with a dynamic marketing team in Oxford .
• Comprehensive health, dental, and vision insurance.
• Paid time off and professional development opportunities.
• Exposure to innovative digital advertising strategies and technologies.