Digital Advertising Specialist

About the Role

Our client is looking for a performance-focused Digital Advertising Specialist to join their dynamic marketing team in Wolverhampton . This role will be instrumental in designing, implementing, and managing effective paid advertising campaigns across various digital platforms to drive qualified leads and maximize ROI. You will be responsible for campaign optimization, budget management, and detailed performance analysis. This is an excellent opportunity for a digital advertising expert to contribute to significant growth initiatives and refine strategies in the West Midlands region.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Conduct keyword research, audience targeting, and ad copy creation to maximize campaign effectiveness.
• Manage advertising budgets, ensuring efficient allocation of spend to achieve key performance indicators (KPIs).
• Monitor campaign performance daily, identifying trends and implementing A/B tests for continuous improvement.
• Analyze campaign data and provide regular reports on performance, insights, and recommendations to stakeholders.
• Stay current with the latest trends and best practices in digital advertising and platform updates.

Requirements

• Proven experience as a Digital Advertising Specialist or in a similar paid media role.
• Hands-on experience with major advertising platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Strong understanding of PPC principles, keyword research, ad copywriting, and conversion tracking.
• Proficiency in using analytics tools like Google Analytics to track and report on campaign performance.
• Excellent analytical skills and the ability to interpret data to drive campaign optimization.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive salary with performance-based bonuses.
• Flexible hybrid working arrangement.
• Comprehensive health, dental, and vision insurance.
• Generous holiday entitlement.
• Opportunities for training and certifications in digital advertising.