Digital Analyst

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We are looking for an experienced and commercially minded Digital Analyst to join a growing Group Digital team. This is an exciting opportunity for a data-driven professional to use digital, ecommerce and customer data to generate meaningful insights that support commercial performance and better decision-making.

Based in London with hybrid working, youll work closely with Ecommerce, Marketing, Product, Technology and external partners to strengthen digital tracking, reporting and analytics capabilities.

About the Role

This is a hands-on role for an analytical and curious individual with strong experience across digital analytics, reporting and data visualisation.

Youll be responsible for ensuring digital data is accurate, accessible and actionable, while identifying opportunities to improve customer journeys, ecommerce performance and conversion.

Youll also have the opportunity to contribute to the development and use of AI within analytics, helping to identify new and more efficient ways of generating insight.

Key Responsibilities

• Act as a subject matter expert for Google Analytics 4 (GA4).
• Own and enhance digital measurement, reporting and ecommerce tracking across multiple websites.
• Analyse customer behaviour, conversion funnels, website performance and ecommerce journeys to identify opportunities for growth.
• Manage and support tagging, event tracking and measurement through Google Tag Manager.
• Define data and measurement requirements for website developments, campaigns and digital projects.
• Develop and maintain Power BI dashboards and reports for key stakeholders.
• Use BigQuery, SQL and integrated data sources to carry out detailed customer and commercial analysis. xwwtmva
• Monitor data quality, investigate anomalies and resolve tracking or reporting issues.
• Support conversion rate optimisation, experimentation and digital performance anal
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