Digital Analytics & Optimization Analyst

Halfords is seeking a Digital Performance Analyst to own and develop our digital measurement capability, turning data from GA4 and GTM into actionable insights to support trading, merchandising and marketing decisions.

You will be the in-house expert for GTM and GA4, responsible for tagging governance, data quality and performance reporting. You will deliver analysis, dashboards and recommendations to optimise digital platforms and drive commercial performance.

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