Digital Campaign Manager

About the Role

Our client is seeking a results-oriented Digital Campaign Manager to oversee the planning, execution, and optimization of integrated digital marketing campaigns in Reading . This role is central to driving lead generation, brand awareness, and customer engagement across various online channels. You will work closely with internal teams and external partners to ensure campaigns are strategically aligned, effectively executed, and deliver measurable results. This is a fantastic opportunity for a seasoned digital marketer to take ownership of significant campaigns and contribute to the company's growth. The hybrid working model offers flexibility, blending office-based strategy sessions with remote execution, ensuring optimal productivity and work-life balance.

Key Responsibilities

• Develop and manage comprehensive digital marketing campaign plans , including objectives, strategies, tactics, budgets, and timelines.
• Oversee the execution of campaigns across multiple channels, including PPC, social media advertising, email marketing, and display advertising.
• Monitor campaign performance daily, analyzing key metrics and optimizing strategies to maximize ROI and achieve KPIs.
• Collaborate with content creators, designers, and web developers to ensure campaign assets are compelling and aligned with objectives.
• Manage relationships with external agencies and vendors, ensuring high-quality deliverables and efficient service.
• Prepare detailed performance reports for stakeholders, providing insights and actionable recommendations for future campaigns.

Requirements

• Proven experience (3-5 years) in managing and executing successful digital marketing campaigns .
• Strong understanding of various digital marketing channels and best practices, including SEO, SEM, social media, email, and display advertising.
• Proficiency with marketing automation platforms, analytics tools (e.g., Google Analytics), and ad management platforms.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Effective communication and interpersonal skills, suitable for a hybrid work environment in Reading .

Benefits

• Competitive salary and annual bonus structure.
• Hybrid working model that provides flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Professional development opportunities, including access to industry training and conferences.
• A collaborative and dynamic team environment in Reading .