Digital Campaign Manager

About the Role

Our client is seeking a proactive and experienced Digital Campaign Manager to oversee and execute comprehensive digital marketing campaigns in Reading . This role is critical for translating marketing objectives into actionable campaign plans, managing execution across multiple channels, and ensuring measurable results. You will work closely with creative, media, and analytics teams to deliver successful campaigns that drive brand awareness, lead generation, and customer engagement. Join a dynamic marketing department and take ownership of key digital initiatives from our Reading office.

Key Responsibilities

• Plan, manage, and execute integrated digital marketing campaigns across various channels (PPC, social media, email, content).
• Define campaign objectives, KPIs, and target audiences, ensuring alignment with overall marketing strategy.
• Manage campaign budgets effectively, optimizing spend for maximum ROI.
• Collaborate with creative teams to develop compelling campaign assets and messaging.
• Monitor campaign performance, analyze data, and provide regular reports with insights and recommendations for optimization.

Requirements

• Proven experience as a Digital Campaign Manager or in a similar campaign execution role.
• In-depth knowledge of digital marketing channels, including PPC, SEO, social media advertising, and email marketing.
• Experience with campaign management tools and marketing automation platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent project management and communication skills, with the ability to coordinate multiple stakeholders.

Benefits

• Competitive salary and performance-related bonuses.
• Hybrid working model combining office-based and remote work flexibility.
• Comprehensive health and wellness benefits package.
• Generous holiday entitlement and pension scheme.
• Opportunities for career progression and professional development in Reading .