Digital Communications Manager

About the Role

Our client is seeking a forward-thinking Digital Communications Manager to lead their online presence from their offices in Portsmouth . This role is crucial for developing and executing innovative digital communication strategies that drive engagement, enhance brand visibility, and support business growth. You will oversee all digital platforms, including the company website, social media channels, email marketing, and online advertising. The ideal candidate will have a deep understanding of digital trends, analytics, and content optimization, with a proven ability to create impactful online experiences and foster a strong digital community around the brand, ensuring a cohesive and compelling online narrative.

Key Responsibilities

• Develop and implement a comprehensive digital communications strategy across all online channels.
• Manage and optimize the company website, ensuring content is up-to-date, engaging, and SEO-friendly.
• Oversee social media strategy, content creation, community management, and paid social campaigns.
• Develop and execute effective email marketing campaigns to nurture leads and engage customers.
• Analyze website traffic, social media engagement, and campaign performance using analytics tools, providing regular reports and actionable insights.
• Stay abreast of emerging digital trends, technologies, and best practices, recommending innovative approaches.

Requirements

• Proven experience in digital communications, digital marketing, or a related role, with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with website content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Excellent content creation and copywriting skills tailored for digital audiences.
• Strong analytical and problem-solving abilities, with a data-driven approach.
• Bachelor's degree in Digital Marketing, Communications, or a related field.

Benefits

• Competitive salary and performance-related incentives.
• Opportunity to work in a state-of-the-art office in Portsmouth .
• Comprehensive benefits package including private medical insurance and pension.
• Generous holiday allowance and opportunities for professional development.
• A collaborative and innovative work environment with a focus on digital excellence.