Digital Communications Manager

About the Role

Our client is seeking an innovative Digital Communications Manager to spearhead their online presence from their base in Glasgow . This key role focuses on developing and implementing cutting-edge digital communication strategies to engage audiences, build brand awareness, and drive online conversations. You will lead the charge in managing social media, website content, and other digital platforms to tell our client's story effectively. The ideal candidate will be a digital native with a strategic mindset, passionate about leveraging technology to achieve communication goals within Scotland's dynamic business landscape. This is an opportunity to shape the digital voice of a growing organization.

Key Responsibilities

• Develop and execute a comprehensive digital communications strategy across all online channels.
• Manage and grow the company's social media presence, creating engaging content and fostering community interaction.
• Oversee website content, ensuring it is up-to-date, SEO-optimized, and aligned with brand messaging.
• Analyze digital performance metrics, providing insights and recommendations for optimization.
• Implement and manage online advertising campaigns and influencer collaborations.
• Stay abreast of emerging digital trends and technologies to maintain a competitive edge in Glasgow .

Requirements

• Proven experience in digital marketing, social media management, and content strategy.
• Strong understanding of SEO, SEM, and content management systems (CMS).
• Excellent copywriting, editing, and creative content development skills.
• Proficiency with social media management tools and analytics platforms.
• Demonstrated ability to manage digital campaigns and measure their success.
• Experience working in a communications or marketing role within the UK is preferred.

Benefits

• Highly competitive salary and performance incentives.
• Hybrid working model offering a balance between remote and office-based work.
• Comprehensive health benefits and retirement savings plan.
• Generous holiday allowance and paid personal time off.
• Access to cutting-edge digital tools and professional development opportunities.