Digital Content Marketing Manager

About the Role

Our client is searching for a visionary Digital Content Marketing Manager to lead content strategy and execution from their central Edinburgh, Scotland, UK office. This senior role is responsible for overseeing the creation, distribution, and optimization of all digital content designed to attract, engage, and convert target audiences. You will champion innovative content approaches, ensuring alignment with brand messaging and business goals. This is a strategic leadership position for a creative and analytical marketer who wants to shape the digital narrative of a forward-thinking company.

Key Responsibilities

• Develop and manage a comprehensive content marketing strategy aligned with SEO best practices and business objectives.
• Oversee the creation of high-quality, engaging content across various formats including blog posts, articles, videos, infographics, and social media updates.
• Manage the editorial calendar, ensuring timely delivery of content and adherence to brand guidelines.
• Analyze content performance metrics, using data to inform future content creation and optimize distribution strategies.
• Collaborate with design, product, and sales teams to ensure content is accurate, relevant, and impactful.
• Stay ahead of content marketing trends, identifying new opportunities for audience engagement and lead generation.

Requirements

• Extensive experience in content marketing, with a proven track record of developing successful content strategies.
• Strong understanding of SEO principles and how to leverage content for search engine visibility.
• Excellent writing, editing, and storytelling skills, with a keen eye for detail and creativity.
• Proficiency with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Demonstrated leadership and project management skills, with the ability to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, English, Journalism, or a related field.

Benefits

• Highly competitive salary and potential for executive bonuses.
• Opportunity to work in a prestigious Edinburgh location with state-of-the-art facilities.
• Comprehensive health insurance and retirement savings plan.
• Generous paid vacation and professional development budget.
• A collaborative and creative environment that fosters innovation and growth.