Digital Content Strategist - E-commerce

About the Role

Our client is seeking a strategic and creative Digital Content Strategist with a specialization in e-commerce to join their team in Nottingham . This role is essential for developing and executing a cohesive content strategy that drives engagement, supports SEO efforts, and converts visitors into loyal customers. You will be responsible for planning, creating, and managing content across various digital channels, ensuring it aligns with brand voice, marketing goals, and customer needs. The ideal candidate has a strong understanding of content marketing principles, SEO, and the e-commerce customer journey, working within a hybrid model from our Nottingham headquarters.

Key Responsibilities

• Develop and implement a comprehensive content strategy for the e-commerce website and related digital channels.
• Plan and manage the content calendar, overseeing the creation of engaging and informative content (blog posts, product guides, social media updates, email campaigns).
• Ensure all content is optimized for search engines (SEO ) and user experience, driving organic traffic and conversions.
• Collaborate with design, marketing, and product teams to create compelling visual and written content that resonates with the target audience.
• Analyze content performance metrics, identify trends, and make data-driven recommendations for content improvement.
• Stay current with industry trends, competitor content strategies, and emerging digital content platforms.

Requirements

• Proven experience as a Content Strategist , Content Marketer, or similar role, with a strong portfolio focused on e-commerce.
• In-depth knowledge of SEO best practices , keyword research, and content optimization techniques.
• Excellent writing, editing, and storytelling skills, with a keen eye for brand voice and tone.
• Experience with content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Strong understanding of digital marketing principles and how content contributes to overall business objectives.

Benefits

• Competitive salary and annual bonus structure.
• Hybrid working arrangement offering flexibility within our Nottingham office.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday leave.
• Opportunities for professional growth and attending industry conferences.