Digital Content Strategist - Marketing

About the Role

Our client, a forward-thinking marketing agency based in Leeds , is seeking a creative and data-driven Digital Content Strategist . This role is instrumental in developing and executing comprehensive content strategies that drive engagement, build brand awareness, and achieve key marketing objectives for a diverse portfolio of clients. You will be responsible for overseeing content creation across various digital channels, ensuring a cohesive brand voice and maximizing impact. This hybrid position allows for a blend of collaborative work in the office and focused, remote content development, providing flexibility and efficiency. You will join a dynamic team dedicated to delivering innovative and measurable marketing solutions.

Key Responsibilities

• Develop and implement integrated digital content strategies across multiple platforms including websites, social media, email, and blogs.
• Conduct keyword research, competitor analysis, and audience segmentation to inform content planning.
• Oversee the creation of engaging and SEO-optimized content, including articles, videos, infographics, and social media posts.
• Analyze content performance using analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Manage content calendars and coordinate with internal teams and external freelancers to ensure timely delivery.
• Stay abreast of the latest digital marketing trends, SEO best practices, and content marketing innovations.

Requirements

• Proven experience in Content Strategy , digital marketing, or a related field.
• Demonstrated success in developing and executing content marketing campaigns that drive measurable results.
• Proficiency with SEO tools (e.g., SEMrush, Ahrefs) and content management systems (e.g., WordPress).
• Strong understanding of social media marketing, email marketing, and analytics platforms.
• Excellent writing, editing, and communication skills, with a keen eye for detail.

Benefits

• Competitive salary and performance-based bonuses.
• Flexible hybrid working arrangements promoting work-life balance.
• Comprehensive health and wellness benefits package.
• Opportunities for continuous learning and professional development in digital marketing.
• A creative and collaborative agency culture that encourages innovation.