Digital Content Strategist

About the Role

Our client is seeking a creative and strategic Digital Content Strategist to join their team in Wolverhampton , operating on a hybrid basis. This role is pivotal in shaping and executing the company's content marketing strategy across all digital channels, with a strong emphasis on e-commerce and social media engagement. You will be responsible for planning, creating, and distributing valuable content that attracts and retains a clearly defined audience, ultimately driving profitable customer action. This position requires a deep understanding of content marketing principles, audience engagement, and performance analytics within a dynamic digital landscape.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with marketing goals and brand identity.
• Oversee the creation of engaging content, including blog posts, social media updates, website copy, and video scripts.
• Conduct audience research and keyword analysis to inform content planning and SEO optimization.
• Manage the editorial calendar, ensuring timely publication and distribution of content across various platforms.
• Analyze content performance metrics, using data to refine strategy and improve engagement and conversion rates.
• Collaborate with design, marketing, and sales teams to ensure content is consistent and effective.

Requirements

• Proven experience in content strategy, content marketing, or digital marketing with a focus on content creation.
• Strong understanding of SEO, content management systems (CMS), and social media best practices.
• Excellent writing, editing, and storytelling skills, with a portfolio showcasing successful content initiatives.
• Proficiency with analytics tools (e.g., Google Analytics) to measure content effectiveness.
• Ability to work collaboratively in a hybrid environment, balancing independent work with team interaction.

Benefits

• Competitive salary reflecting your strategic expertise.
• A flexible hybrid working model, combining office and remote work.
• Opportunities for professional development and attending industry conferences.
• Contributory pension scheme and health benefits.
• A creative and collaborative team atmosphere.