Digital Content Strategist

About the Role

Our client is seeking an experienced and forward-thinking Digital Content Strategist to join their marketing department in Oxford . This role is pivotal in defining and executing the company's digital content strategy to engage target audiences, drive traffic, and support business goals. You will be responsible for planning, creating, and distributing valuable, relevant, and consistent content across various digital platforms. This is an exceptional opportunity for a creative thinker with a strong understanding of SEO and audience engagement to make a significant impact.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with business objectives and target audience needs.
• Plan, create, and curate engaging and high-quality content for the website, blog, social media, and other digital channels.
• Optimize content for search engines (SEO) to increase organic visibility and drive qualified traffic.
• Manage the content calendar, ensuring timely publication and consistency across all platforms.
• Analyse content performance metrics, identify trends, and use insights to refine the content strategy.
• Collaborate with designers, developers, and marketing teams to ensure content is visually appealing and technically sound.
• Stay up-to-date with the latest content marketing trends, SEO best practices, and digital technologies.

Requirements

• Proven experience as a Digital Content Strategist or in a similar content-focused marketing role.
• Strong understanding of content strategy, SEO principles, and digital marketing best practices.
• Excellent writing, editing, and proofreading skills with a portfolio showcasing diverse content.
• Experience with content management systems (CMS) and web analytics tools (e.g., Google Analytics).
• Ability to conduct audience research and competitor analysis to inform content planning.
• Strong project management and organizational skills, with the ability to manage multiple tasks effectively.
• Excellent communication and collaboration skills for working within a team in Oxford .

Benefits

• Competitive salary and performance-based incentives.
• Hybrid working model offering a balance of office and remote work.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and company holidays.
• Opportunities for professional development and training.