Digital Content Strategist

About the Role

Our client is looking for a strategic and creative Digital Content Strategist to join their marketing team in Derby . In this role, you will be responsible for developing and executing data-driven content strategies that align with business objectives and enhance the online presence of our client's brands. You will play a key role in defining content goals, identifying target audiences, and planning the creation, delivery, and governance of engaging content across digital channels. This position is ideal for someone who understands the power of content in driving engagement, conversions, and brand loyalty, and who enjoys working in a collaborative environment.

Key Responsibilities

• Develop and implement comprehensive digital content strategies aligned with marketing and business objectives.
• Conduct audience research and competitor analysis to identify content opportunities and gaps.
• Define content themes, formats, and distribution channels across the customer journey.
• Oversee the content creation process, ensuring quality, accuracy, and brand consistency.
• Measure and report on the performance of content initiatives, using data to optimize future strategies.
• Collaborate with SEO specialists, designers, and other marketing team members to ensure integrated campaign execution.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role.
• Strong understanding of content marketing principles, SEO, and digital analytics.
• Experience in developing and executing successful content strategies across various digital platforms.
• Excellent research, writing, and editing skills.
• Ability to analyze data and translate insights into actionable strategies.
• Proficiency with content management systems (CMS) and analytics tools.

Benefits

• Competitive salary and performance incentives.
• Hybrid working model offering a blend of office and remote work.
• Generous paid time off and comprehensive benefits package.
• Opportunities for professional development and further training.
• A dynamic and forward-thinking team environment.