Digital Content Strategist

About the Role

Our client is seeking a seasoned and strategic Digital Content Strategist to join their innovative marketing team in Nottingham . This role is vital in shaping and executing a forward-thinking content strategy that drives audience engagement, supports business objectives, and strengthens brand positioning across all digital touchpoints. You will oversee the creation, distribution, and optimization of content, ensuring it is valuable, relevant, and impactful. Working in a collaborative hybrid environment, you will partner with creative, marketing, and product teams to deliver compelling narratives that resonate with target audiences and contribute to the company's growth.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy aligned with marketing goals, SEO best practices, and audience needs.
• Oversee the creation, editing, and publishing of high-quality content across various digital channels, including websites, blogs, social media, and email marketing.
• Establish content governance, editorial calendars, and style guides to ensure consistency and quality.
• Analyze content performance using analytics tools, identifying trends and opportunities for optimization.
• Collaborate with SEO specialists to ensure content is discoverable and ranks well in search engines.
• Work with designers and other stakeholders to ensure content is visually engaging and aligns with brand guidelines.

Requirements

• Proven experience as a Digital Content Strategist, Content Manager, or similar role, with a strong portfolio of successful content initiatives.
• Demonstrated ability to develop and execute data-driven content strategies.
• Excellent writing, editing, and storytelling skills with a deep understanding of digital marketing principles.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong understanding of SEO principles and keyword research.
• Excellent communication, project management, and collaboration skills.

Benefits

• Competitive annual salary and performance-based bonuses.
• A hybrid working model offering a balance of office and remote flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and continuous learning.
• A dynamic and supportive team environment in Nottingham .