Digital Content Strategist

About the Role

Our client is looking for a strategic and analytical Digital Content Strategist to join their team in Cambridge . You will be responsible for developing and implementing effective content strategies across various digital channels to engage target audiences, drive traffic, and achieve business objectives. This role requires a deep understanding of content marketing principles, SEO, audience behavior, and data analytics to create and optimize content that resonates, informs, and converts, playing a vital role in enhancing the company's online presence and content effectiveness.

Key Responsibilities

• Develop and execute a comprehensive digital content strategy aligned with business goals and target audience needs.
• Conduct content audits, gap analyses, and keyword research to identify opportunities for new content creation and optimization.
• Plan, create, and manage content calendars, ensuring timely delivery of high-quality content across website, blog, social media, email, and other digital platforms.
• Optimize content for search engines (SEO) to improve organic visibility and drive relevant traffic.
• Analyze content performance using analytics tools, reporting on key metrics and providing insights for continuous improvement.
• Collaborate with designers, writers, and marketing teams to ensure content is engaging, on-brand, and meets strategic objectives.
• Stay abreast of content marketing trends, best practices, and emerging technologies.

Requirements

• Proven experience as a Content Strategist, Digital Marketing Specialist, or similar role, with a strong portfolio of content strategy examples.
• Excellent understanding of SEO principles and content optimization techniques.
• Proficiency with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Strong research, analytical, and problem-solving skills.
• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly.
• Experience in developing and managing editorial calendars.

Benefits

• Competitive salary and opportunities for performance-based recognition.
• Hybrid working model combining office-based collaboration and remote flexibility.
• Comprehensive health, dental, and vision insurance coverage.
• Generous annual leave and company-provided benefits.
• Access to professional development resources and training programs.