Digital Fundraising Manager

About the Role

Our client is looking for an innovative and data-driven Digital Fundraising Manager to lead their online fundraising efforts from a remote capacity. This role is crucial for leveraging digital channels to engage new supporters, maximise online donations, and grow our client's reach. You will develop and execute digital fundraising strategies, manage online campaigns, and analyse performance to optimise results. If you are passionate about using technology for good and have a proven track record in online fundraising, this is an exceptional opportunity to shape the future of digital giving for a leading charity.

Key Responsibilities

• Develop and implement comprehensive digital fundraising strategies to increase online donations and supporter engagement.
• Manage and optimise all digital fundraising campaigns, including email marketing, social media advertising, and pay-per-click (PPC) campaigns.
• Oversee the content and user experience of the organisation's website and donation pages to maximise conversion rates.
• Utilise data analytics to track campaign performance, identify trends, and provide actionable insights for optimisation.
• Explore and implement new digital fundraising tools, platforms, and technologies.
• Collaborate with marketing and communications teams to ensure consistent messaging and brand representation across all digital channels.

Requirements

• Proven experience in digital fundraising or online marketing, with a strong understanding of fundraising principles.
• Demonstrated success in managing and optimising online fundraising campaigns across various platforms.
• Proficiency in digital marketing tools, including Google Analytics, email marketing software, and social media advertising platforms.
• Experience with website content management systems (CMS) and basic HTML/CSS knowledge is advantageous.
• Strong analytical skills and the ability to translate data into strategic recommendations.
• A passion for the charity sector and a commitment to driving impact through innovative digital approaches, suitable for a remote role covering Berkshire .

Benefits

• Competitive salary with potential for performance-based bonuses.
• A fully remote working environment providing unparalleled flexibility and autonomy.
• Opportunities for continuous professional development in the fast-evolving digital landscape.
• Be part of a dedicated team driving significant charitable impact through innovation.
• Access to modern digital tools and resources to support your work.
• Contribute to meaningful causes and make a tangible difference from anywhere.