Digital Fundraising Specialist

About the Role

Our client, a vibrant charity organisation based in Liverpool , is seeking a creative and data-driven Digital Fundraising Specialist . This role is essential for maximising online donations and engagement through innovative digital campaigns. You will be responsible for developing, implementing, and optimising digital fundraising strategies across various platforms, including social media, email marketing, and the charity's website. This is a fantastic opportunity for a digitally savvy individual to drive significant revenue growth and increase the charity's online presence and impact across the Merseyside region.

Key Responsibilities

• Develop and execute comprehensive digital fundraising strategies to drive online donations and supporter engagement.
• Manage and optimise the charity's website donation pages, ensuring a seamless and engaging user experience.
• Create compelling content for social media, email campaigns, and online advertising to inspire giving.
• Analyse campaign performance data, generating insights and recommendations for improvement.
• Manage the digital advertising budget, ensuring maximum ROI on campaigns.
• Stay abreast of the latest trends and best practices in digital fundraising and online marketing.
• Collaborate with the marketing and communications team to ensure brand consistency and integrated campaigns.

Requirements

• Proven experience in digital marketing or digital fundraising, with a strong understanding of online fundraising best practices.
• Demonstrable success in managing online campaigns across social media, email, and paid advertising platforms.
• Proficiency in website analytics tools (e.g., Google Analytics) and CRM systems.
• Excellent content creation and copywriting skills, with the ability to craft engaging fundraising appeals.
• Strong analytical skills and the ability to translate data into actionable insights.
• A passion for the charitable sector and a desire to make a difference in Liverpool .

Benefits

• A competitive salary and potential for performance-based bonuses.
• The chance to lead digital fundraising efforts for a well-regarded charity in Liverpool .
• Opportunities for continuous learning and professional development in the digital space.
• A dynamic and supportive team environment with a focus on innovation.
• Generous holiday allowance and pension scheme.