Digital Fundraising Specialist

About the Role

Our client is looking for a talented and innovative Digital Fundraising Specialist to join their dynamic team, working entirely remotely . This role is essential for expanding their online fundraising efforts, engaging a wider audience, and maximizing digital donations. You will be responsible for developing and implementing digital fundraising strategies, managing online campaigns, and optimizing the user experience across their digital platforms. If you have a strong understanding of digital marketing, a passion for charity, and a creative approach to online engagement, this is an ideal opportunity to contribute significantly to their mission.

Key Responsibilities

• Develop and execute comprehensive digital fundraising strategies, including online appeals, social media campaigns, and email marketing.
• Manage and optimize the charity's website and online donation platforms for user experience and conversion rates.
• Create engaging digital content (text, images, video) tailored for fundraising purposes.
• Analyze website traffic, campaign performance, and donor data to identify trends and inform strategies.
• Manage paid digital advertising campaigns (e.g., Google Ads, social media ads) to reach new audiences.
• Stay abreast of the latest trends and best practices in digital fundraising and non-profit marketing.

Requirements

• Proven experience in digital fundraising, digital marketing, or a related field.
• Strong understanding of SEO, SEM, social media marketing, and email marketing principles.
• Experience with website content management systems (CMS) and CRM software.
• Proficiency in analyzing digital marketing data and generating actionable insights.
• Excellent content creation and copywriting skills.
• A passion for the Cambridge area and the charity's cause.

Benefits

• Competitive salary and comprehensive benefits package.
• Fully remote working environment.
• Generous annual leave and pension contributions.
• Opportunities for professional development and training in digital fundraising.
• A chance to make a significant impact by driving online support for a worthy cause.