Digital Fundraising Specialist

About the Role

Our client is seeking an innovative and results-driven Digital Fundraising Specialist to join their expanding team, operating on a fully remote basis. This role is crucial for enhancing the charity's online presence and maximizing digital donation streams. You will be responsible for developing and executing cutting-edge digital fundraising campaigns across various online platforms. This is an exciting opportunity for a digital marketing expert passionate about the charity sector to leverage their skills to support a vital cause from anywhere in the world.

Key Responsibilities

• Design, implement, and manage end-to-end digital fundraising campaigns across platforms like social media, email, and search engines.
• Analyze campaign performance data, providing insights and recommendations for optimization to increase ROI.
• Develop engaging online content, including website copy, social media posts, and email newsletters, to inspire donations.
• Manage the charity's website and donation pages, ensuring a seamless user experience.
• Explore and test new digital fundraising tools and strategies to stay at the forefront of online giving.
• Collaborate with the communications team to ensure brand consistency across all digital channels.

Requirements

• Proven experience in digital marketing, with a strong focus on online fundraising or e-commerce.
• Demonstrable success in managing paid digital advertising campaigns (e.g., Google Ads, social media ads).
• Excellent copywriting and content creation skills, with an ability to craft compelling calls to action.
• Proficiency in using analytics tools (e.g., Google Analytics) to track and report on campaign performance.
• Experience with CRM systems and email marketing platforms is highly desirable.
• A strong understanding of the non-profit sector and the motivations of online donors.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote working environment with flexible hours.
• Generous annual leave allowance.
• Opportunities for continuous learning and professional development in digital fundraising.
• Be part of a mission-driven organization making a significant positive impact.