Digital Marketing & PR Lead

About the Role

Our client is seeking a highly experienced and results-oriented Digital Marketing & PR Lead to spearhead their online presence and public relations efforts from a fully remote capacity. This leadership role is instrumental in crafting and executing innovative digital marketing campaigns and PR strategies that drive brand awareness, engagement, and lead generation. You will be responsible for overseeing all aspects of our digital footprint, including SEO, SEM, social media, content marketing, and media outreach. This is a unique opportunity for a self-motivated professional to make a significant impact in a remote-first organization, shaping our brand's narrative and digital strategy.

Key Responsibilities

• Develop and implement comprehensive digital marketing and PR strategies to achieve business objectives.
• Manage and optimize all digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing.
• Oversee the creation of engaging digital content and manage the company's online reputation.
• Build and maintain relationships with media outlets, journalists, and influencers for PR opportunities.
• Analyze campaign performance data, track KPIs, and provide regular reports with actionable insights.
• Lead and mentor a small team of digital marketing and PR specialists.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 7 years of progressive experience in digital marketing and public relations, with a proven track record of success.
• Strong expertise in SEO, SEM, social media marketing, content strategy, and PR.
• Experience with marketing automation platforms and analytics tools (e.g., Google Analytics, HubSpot).
• Excellent leadership, strategic thinking, and communication skills.
• Must be adept at working independently and collaboratively in a fully remote team environment.

Benefits

• Highly competitive salary and performance-based bonus structure.
• Fully remote work arrangement with the flexibility to work from anywhere.
• Generous allowance for home office setup and ongoing professional development.
• Comprehensive health, dental, and vision insurance.
• Significant opportunities for career growth and leadership within a dynamic company.