Digital Marketing & Social Media Executive

About the Role

Our client is seeking a motivated Digital Marketing & Social Media Executive to join their dynamic team in Sunderland . This role is integral to enhancing our online presence, driving engagement across social channels, and supporting our broader digital marketing initiatives within the competitive e-commerce landscape. You will be responsible for executing campaigns, creating compelling content, and analyzing performance to ensure we are reaching and engaging our target audience effectively, working a blend of office and remote days.

Key Responsibilities

• Execute social media campaigns aligned with the overall marketing strategy and brand guidelines.
• Create engaging content, including graphics, copy, and short videos for platforms like Instagram, Facebook, and Pinterest.
• Monitor social media channels, respond to comments and messages, and foster community interaction.
• Assist in managing and optimizing paid social advertising campaigns to drive traffic and conversions.
• Track and report on key social media metrics, providing insights for campaign improvement.
• Collaborate with the marketing team on email marketing, SEO, and other digital initiatives.

Requirements

• Demonstrable experience in social media management and digital marketing execution.
• Strong understanding of social media platforms and content creation tools.
• Excellent writing, editing, and communication skills.
• Familiarity with e-commerce marketing principles and analytics tools.
• Ability to work effectively both independently and as part of a team in Sunderland .
• A keen eye for design and brand consistency.

Benefits

• Competitive salary based on experience.
• Hybrid work arrangement for a balanced work-life integration.
• Opportunities for career growth and learning new digital marketing skills.
• Pension scheme and paid holidays.
• Staff discounts on our product range.