Digital Marketing & Social Media Executive

About the Role

Our client is seeking a creative and analytical Digital Marketing & Social Media Executive to join their team in Wolverhampton . This role is pivotal in developing and executing engaging digital campaigns across social media and other online channels to drive e-commerce sales and brand awareness. You will be responsible for creating compelling content, managing paid advertising, and analyzing campaign performance to optimize results. This is an excellent opportunity for a motivated individual to contribute to a growing online business and develop their skills in a dynamic marketing environment.

Key Responsibilities

• Develop and implement effective social media marketing strategies across platforms such as Facebook, Instagram, and LinkedIn.
• Create engaging and visually appealing content, including graphics, videos, and written copy, for social media posts, website updates, and email campaigns.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs and ROI.
• Monitor social media trends, competitor activities, and customer feedback to identify opportunities for engagement and growth.
• Analyze campaign performance data using tools like Google Analytics, providing regular reports with insights and recommendations for improvement.
• Collaborate with the e-commerce team to ensure cohesive branding and a seamless customer experience across all digital touchpoints.

Requirements

• Proven experience in a digital marketing or social media management role, ideally within e-commerce.
• Hands-on experience with managing paid advertising campaigns on platforms like Google Ads and Meta Business Suite.
• Proficiency in using social media management tools and analytics platforms.
• Strong content creation skills, including copywriting and basic graphic design abilities.
• Excellent analytical and problem-solving skills, with a data-driven approach to marketing.
• Bachelor's degree in Marketing, Digital Media, or a related field, or equivalent professional experience.

Benefits

• Competitive salary with potential for performance-related bonuses.
• A hybrid working model offering flexibility.
• Opportunities for professional development, training, and attending industry events.
• Employee discount on company products.
• A collaborative and supportive team environment located in Wolverhampton .