Digital Marketing & Social Media Specialist

About the Role

Our client is looking for a proactive and skilled Digital Marketing & Social Media Specialist to join their vibrant team in Reading . This role is focused on enhancing our online presence and driving e-commerce sales through effective digital marketing strategies and engaging social media content. You will be instrumental in managing campaigns across various digital channels, analyzing performance, and optimizing for growth. This is an excellent opportunity for a motivated individual to contribute to a growing online business and develop their expertise in digital marketing and social media management.

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement across platforms.
• Create, curate, and publish high-quality content, including written posts, graphics, and short videos.
• Manage and monitor social media channels, responding to comments and messages in a timely manner.
• Assist in the implementation and management of digital marketing campaigns, including email marketing and paid social ads.
• Track and analyze website traffic and campaign performance using Google Analytics and social media insights.
• Collaborate with the e-commerce team to ensure cohesive online marketing efforts and optimize user experience.

Requirements

• 1-3 years of experience in digital marketing or social media management, preferably within an e-commerce context.
• Solid understanding of major social media platforms and their best practices for business.
• Familiarity with digital marketing tools such as Google Analytics, email marketing platforms, and social media management software.
• Strong copywriting and editing skills, with an eye for engaging visual content.
• Excellent organizational skills and attention to detail.
• Ability to work effectively both independently and as part of a collaborative team.

Benefits

• Competitive salary with regular performance reviews.
• On-site working in a dynamic office environment in Reading .
• Company pension scheme.
• Generous employee discount on e-commerce products.
• Opportunities for professional development and training.