Digital Marketing Coordinator

About the Role

Our client is seeking an enthusiastic and organized Digital Marketing Coordinator to support their marketing initiatives in Edinburgh . This role is ideal for a proactive individual looking to gain broad experience across various digital marketing channels. You will assist in the execution of online campaigns, manage social media content, contribute to SEO efforts, and help track marketing performance. This position offers a fantastic opportunity to grow your marketing career within a dynamic team, contributing to exciting projects and learning from experienced professionals in a hybrid work environment.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across multiple channels, including social media, email, and paid advertising.
• Manage and update the company's social media profiles, creating and scheduling engaging content.
• Support SEO efforts by conducting basic keyword research and contributing to content optimization.
• Help monitor and report on the performance of digital marketing campaigns using analytics tools.
• Coordinate with external agencies and vendors as needed to ensure campaign delivery.
• Maintain marketing databases and assist in the organization of marketing collateral and assets.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Basic understanding of digital marketing channels , including SEO, social media, and email marketing.
• Proficiency in using social media platforms for business purposes.
• Familiarity with marketing analytics tools such as Google Analytics is a plus.
• Excellent organizational and time management skills, with strong attention to detail.
• Ability to work effectively both independently and as part of a team in a hybrid setting.

Benefits

• Competitive starting salary.
• Hybrid work arrangement offering flexibility in Edinburgh .
• Comprehensive benefits package including health insurance and pension.
• Opportunities for training and career advancement in digital marketing.
• A positive and collaborative work culture.