Digital Marketing Coordinator

About the Role

Our client is looking for a proactive and detail-oriented Digital Marketing Coordinator to support their e-commerce and social media efforts from Edinburgh . This role is ideal for someone looking to build their career in digital marketing, assisting with the execution of campaigns across multiple online channels. You will play a key role in content creation, social media management, email marketing, and performance tracking, working closely with the marketing manager. This position offers a fantastic opportunity to gain hands-on experience in a fast-paced environment, contributing to brand growth and customer engagement initiatives within a supportive and dynamic team that values learning and development.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns across SEO, SEM, social media, and email.
• Create and schedule engaging content for social media platforms, including posts, stories, and basic graphics.
• Monitor social media channels, respond to comments, and engage with the online community.
• Support the email marketing process, including drafting newsletters and segmenting customer lists.
• Track and report on key digital marketing metrics using analytics tools.
• Conduct market research and competitor analysis to identify trends and opportunities.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• Familiarity with digital marketing concepts and platforms (e.g., social media, email marketing).
• Strong written and verbal communication skills.
• Proficiency in Microsoft Office Suite and basic understanding of analytics tools.
• Excellent organizational skills and attention to detail.

Benefits

• Competitive entry-level salary.
• Opportunities for professional training and certifications.
• Supportive team environment with mentorship available.
• Paid holiday allowance.
• Employee discounts.