Digital Marketing Coordinator

About the Role

Our client is seeking an enthusiastic and organised Digital Marketing Coordinator to support their marketing team in Stoke-on-Trent . This role is essential for assisting in the execution of digital marketing campaigns across various channels, contributing to lead generation and brand awareness efforts. You will work closely with the marketing manager to manage social media, assist with content creation, coordinate email campaigns, and help analyse marketing performance. This is an excellent entry-level opportunity for an individual passionate about digital marketing to gain hands-on experience and develop their career within a supportive team environment that values proactivity and learning.

Key Responsibilities

• Assist in the development and execution of digital marketing campaigns, including social media, email, and paid advertising.
• Create and schedule engaging content for social media platforms, maintaining brand consistency.
• Support the coordination of email marketing campaigns, from drafting copy to managing distribution lists.
• Help manage website content updates and ensure all digital assets are up-to-date and aligned with brand guidelines.
• Assist in tracking and reporting on digital marketing campaign performance, gathering data for analysis.
• Conduct market research and competitor analysis to identify trends and opportunities.

Requirements

• Some experience or a strong academic background in digital marketing, communications, or a related field.
• Familiarity with social media platforms and basic digital marketing concepts.
• Excellent organisational skills and attention to detail, with the ability to manage multiple tasks.
• Good written and verbal communication skills.
• Proficiency in Microsoft Office Suite; experience with graphic design tools or CMS is a plus.
• A proactive attitude and eagerness to learn and contribute to team goals.

Benefits

• Competitive starting salary.
• On-site working environment fostering team interaction.
• Health and wellbeing programmes.
• Paid training and professional development opportunities.
• A supportive and collaborative team culture.