Digital Marketing Executive (E-commerce Focus)

About the Role

Our client is looking for an enthusiastic and data-driven Digital Marketing Executive to join their expanding e-commerce team in Birmingham . You will play a pivotal role in executing multi-channel digital marketing campaigns, with a significant focus on social media and content to drive online sales and brand engagement. This position offers the chance to work with a diverse range of products and contribute to the strategic growth of a prominent online retailer, within a collaborative and forward-thinking company culture.

Key Responsibilities

• Execute and monitor paid social media campaigns across various platforms to drive traffic and conversions for e-commerce product lines.
• Create and curate engaging content for social media channels, blog posts, and email newsletters, ensuring brand voice consistency.
• Assist in the development and implementation of SEO strategies to improve organic search rankings for product pages and website content.
• Analyze campaign performance using tools like Google Analytics and social media insights, providing regular reports on key metrics.
• Conduct market research to identify new digital marketing opportunities and target audiences for our client's offerings.
• Collaborate with the sales and product development teams to ensure marketing initiatives support business objectives and promotional calendars.

Requirements

• 1-2 years of experience in a digital marketing role, preferably with an e-commerce focus.
• Solid understanding of social media marketing, SEO, SEM, and content marketing principles.
• Experience with digital marketing tools such as Google Analytics, Google Ads, and social media management platforms.
• Strong copywriting and editing skills, with the ability to create engaging online content.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
• A degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary package with potential for annual bonuses.
• On-site role in a well-established office in Birmingham , fostering team collaboration.
• Company-provided training and professional development opportunities.
• Employee discounts on a wide array of products.
• A dynamic and supportive team environment with clear career progression paths.