Digital Marketing Executive - FMCG

About the Role

Our client is seeking a creative and analytical Digital Marketing Executive to drive online presence and engagement for their diverse FMCG brands. This primarily remote role, with occasional visits to the Nottingham office, will focus on executing digital marketing strategies, managing social media channels, and optimizing online advertising campaigns. You will play a key role in enhancing brand awareness, driving traffic, and converting online engagement into tangible business results in the digital space.

Key Responsibilities

• Execute digital marketing campaigns across various platforms including social media, email, and paid advertising.
• Manage and grow the company's social media presence, including content creation and community engagement.
• Monitor and analyse website traffic, campaign performance, and ROI using analytics tools.
• Assist in SEO/SEM strategy implementation and keyword research.
• Develop engaging content for digital channels, ensuring brand consistency.
• Collaborate with internal teams and external agencies to optimize digital marketing efforts.

Requirements

• Bachelor's degree in Marketing, Digital Media, or a related field.
• 1-3 years of experience in digital marketing, preferably within the FMCG sector .
• Proficiency in social media management tools, Google Analytics, and online advertising platforms.
• Strong content creation skills (written and visual).
• Excellent analytical and communication skills, with the ability to work effectively in a remote setting.

Benefits

• Competitive salary and performance-related bonus.
• Flexible remote working arrangement.
• Comprehensive health and dental insurance.
• Generous employee discount on FMCG products.
• Opportunities for continuous learning and professional development in digital marketing.