Digital Marketing Executive

About the Role

Our client is looking for an enthusiastic and results-driven Digital Marketing Executive to join their expanding retail team in Manchester . This hybrid role allows for a blend of remote work and in-office collaboration, fostering a dynamic and productive work environment. You will play a key role in developing and executing digital marketing campaigns across various channels, aimed at driving brand awareness, customer engagement, and sales growth. This position is ideal for a creative marketer eager to contribute to a forward-thinking company and gain broad experience in the digital marketing landscape.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across multiple platforms, including social media, email, and paid advertising.
• Develop engaging content for social media, blogs, and website to enhance brand visibility and customer interaction.
• Monitor and analyze campaign performance, providing regular reports with insights and recommendations for optimization.
• Conduct market research to identify emerging trends and competitor activities.
• Assist in the management of the company's website and blog, ensuring content is up-to-date and optimized.
• Collaborate with the sales and design teams to ensure marketing efforts are aligned with business objectives.

Requirements

• 1-3 years of experience in digital marketing or a related role.
• Solid understanding of SEO, SEM, social media marketing, and email marketing principles.
• Experience with marketing automation tools and analytics platforms (e.g., Google Analytics).
• Excellent copywriting and communication skills, with a keen eye for detail.
• Ability to work effectively both independently and as part of a team in a hybrid work model.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and annual bonus opportunities.
• Hybrid working model offering flexibility between home and office.
• Generous holiday allowance and company pension scheme.
• Access to professional development courses and training.
• Vibrant team culture with regular social events.