Digital Marketing Executive

About the Role

Our client is seeking a results-driven Digital Marketing Executive to join their innovative team in Leeds . This role is crucial for developing and executing online marketing campaigns across various channels, including SEO, SEM, social media, and email marketing, to drive traffic, engagement, and conversions for their e-commerce platform. You will leverage data analytics to optimise campaign performance and contribute to the overall digital growth strategy. This hybrid position offers the opportunity to collaborate with a dynamic team while enjoying the flexibility of remote work on certain days, making it an ideal role for an ambitious digital marketer.

Key Responsibilities

• Plan, execute, and manage digital marketing campaigns across SEO, SEM (PPC), social media, and email marketing channels.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
• Develop and manage paid advertising campaigns on platforms like Google Ads and social media networks.
• Create engaging email marketing campaigns, segmenting audiences and tracking performance metrics.
• Analyze website traffic, campaign performance, and user behaviour using tools like Google Analytics to identify trends and opportunities for optimisation.
• Collaborate with the content and design teams to ensure cohesive brand messaging and high-quality campaign assets.

Requirements

• Proven experience as a Digital Marketing Executive or similar role, with a strong understanding of various digital marketing channels.
• Hands-on experience with SEO/SEM, email marketing platforms, and social media advertising.
• Proficiency in Google Analytics and Google Ads.
• Excellent analytical skills and the ability to interpret data to drive marketing decisions.
• Strong copywriting and communication skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary and performance-related incentives.
• Hybrid work arrangement, balancing office collaboration with remote flexibility.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development and certifications in digital marketing.
• A dynamic and supportive team environment fostering growth and innovation in Leeds .